A high frequency results in an excellent recall rate at our planet fitness gyms. Gym advertising offers the opportunity to brand various elements within the gym space and create ownership. A great space to target the active image conscious consumers.
Planet fitness ceo chris rondeau proposed gyms as part of the solution to the coronavirus pandemic with fitness and exercise helping combat issues such as obesity and cardiovascular disease. For example the plan outlined introducing yoga and biking which will elevate their weakness of not offering their members outdoor activities. Planet fitness products offered according to the marketing plan were tailored the marketing strategies which in particular are the weaknesses part of the swot analysis.
Actual judgement unhealthy habits 4. Low cost judgement free zone expansion 2 4 weakensses. Marketing plan for planet fitness prezi by caitlin morris executive summary targeting average people seeking regular exercise and people who are new to fitness 3 strengths.
Gyms fitness industry. Competition for planet fitness includes massage envy fitbit peloton fitness connection anytime fitness and the other brands in the health beauty. In the past 30 days planet fitness has had 2 709 airings and earned an airing rank of 412 with a spend ranking of 269 as compared to all other advertisers.
We re planet fitness planet fitness is not marketing to the people who want to go to a gym and work out. You ve seen the planet fitness commercials where they proudly tell you that we re not a gym. Don t be everything to everybody.
To prove it here are 5 marketing lessons personal trainers can learn from planet fitness.
